ADDICTED?

The reason it's so hard to kick

the sugar habit is that over time 

our brains actually become addicted to 

the natural opioids that are triggered by 

sugar consumption.  Much like the classic 

drugs of abuse such as cocaine,

alcohol, and nicotine, a diet loaded with sugar 

can generate excessive reward signals in

the brain which can override one's self-contol

and lead to addiction.

There is also the fact that for most of us

"something sweet" is a symbol of love and nurturance.

As infants, our first food is lactose, or milk sugar.

Later on, adults reward children with sugary snacks,

giving them a "treat," turning a biochemically

harmful substance into a comfort food.

We become conditioned to need something sweet

to feel complete or satisfied and continue to

self medicate with sugar as adults, using it to temporarily

boost our mood or energy. But as any addict knows,

one quick fix soon leaves you looking for

another--each hit of momentary satisfaction

comes with a long term price.

The bottom line is that sugar works in the

addiction and reward pathways in the brain

in much the same way as many illegal drugs.

And, like other drugs, it can destroy your health and 

lead to all sorts of ailments including

heart disease, diabetes, high blood pressure,

high cholesterol, weight gain, and premature

aging. Sugar is basically a socially acceptable, 

legal, recreational drug, with deadly consequences--

and like with any drug addiction, you have to 

have a structured plan to beat it!!!

Our plan can help you do just that!!